JIKKA DEFIÑO
as a design strategist
I work on communications strategies, from capturing leads to designing visuals that match the goal and fit in the customer journey.
Through my experiences as a sittings editor, UX designer, and marketing manager, I can create specific design strategies for targeted goals, or integrated campaigns for a seamless roadmap.
CUSTOMER JOURNEY / ROADMAP
01. PROFILING VIDEO
OpenStreetMap Philippines
Narrative facilitation and shoot supervision for a profiling video on the work of mapping communities in OpenStreetMap Philippines. I assisted in interviews, scriptwriting, and coordination of OSM members.
Produced by Amazon Web Services and M2Comms.
02. WEBSITE DESIGN
IMV Websites
I design websites for desktop viewing and optimize them for mobile use. I prefer beginning with a single scrollable page to make adjusting for mobile responsiveness easier.
The examples here are STAIL.PH (2018-2020, Philippines' version of STAIL.MY) and My Pope PH (2017-2020).
03. AD CAMPAIGN
"Sinabon Ko Naman,
Ayaw Kuminis"
Building on the success of the original TVC, our team pitched an interactive online campaign.
Dubsmash was a popular app in 2015. Our team uploaded a soundbite of the TVC's popular line "Sinabon Ko Naman! Ayaw Kuminis!" which users can dub to. We held a weekly Dubsmash contest for uploaded videos. The winning audience videos were included in a "People's Cut" version of the TVC released online.
04. PRINT LAYOUT
Projects Primer
The example here is a print-out designed to be distributed to the Association of Communication Major (ACOMM)'s prospective members in Recruitment Week 2014.
The design is interactive: a foldable one-pager with a quiz and basic information about the flagship projects planned by the Executive Board for the year, as well as the roles of the organization's departments.
It is also cost-efficient compared to booklet-type prints.
