Hello! My name is Jikka.
My experience spans management and creative roles in marketing and communications:
from end-to-end coordination of campaigns to writing and editing articles.
I currently work full-time in marketing, creating strategies for brand awareness and lead conversion.
I have also registered a creative sole proprietorship that allows me to moonlight as a features writer, TV announcer, commercial model, and visual artist specializing in acrylic impasto paintings.
WRITING & EDITING
BYLINES & EDITED PUBLICATIONS
Features & Listicles
My strongest assignments are about social issues and profile features.
I pitch stories that aim to inform, shake the table, and empower.
Reports & News Releases
Native ads, or advertorials, are client-sponsored articles. These stories are created by matching the brand placement with a publication's top-performing topics found through Google Analytics. As a native editor, I did less writing and instead, created slants, assigned to writers, copyedited, and published articles.
DESIGN & STRATEGY
I design websites for desktop viewing and optimize them for mobile use. I prefer beginning with a single scrollable page to make adjusting for mobile responsiveness easier.
The examples here are STAIL.PH (2018-2020, Philippines' version of STAIL.MY) and My Pope PH (2017-2020).
Primers & Brochures
The example here is a print-out designed to be distributed to the Association of Communication Major (ACOMM)'s prospective members in Recruitment Week 2014.
The design is interactive: a foldable one-pager with a quiz and basic information about the flagship projects planned by the Executive Board for the year, as well as the roles of the organization's departments.
It is also cost-efficient compared to booklet-type prints.
PROJECT MANAGEMENT & COORDINATION
One of my first stints in the media industry was in advertising—managing creative communications for FMCG brands. Together with a team of creatives, we pitched stories and strategies to clients.
Here are some of our most memorable projects:
Pond's overhauls its branding by featuring stories of self-care and determination from the country's most popular celebrities.
The intended message is to encourage everyone to take time to care for themselves to bring out their most beautiful selves.
By leveraging on the featured celebrities' fanbases, Pond's Philippines became the fastest-growing Pond's business
in the world in 2015.
Sinabon Mo Ngunit Kulang
Building on the success of the original TVC, our team made a follow-through pitch to Eskinol for an interactive online campaign.
Dubsmash was a popular app in 2015. Our team uploaded a soundbite of the TVC's popular line "Sinabon Ko Naman! Ayaw Kuminis!" which users can dub to. We held a weekly Dubsmash contest for uploaded videos. The winning audience videos were included in a "People's Cut" version of the TVC released online.
Great Hair Instawin
Unilever's Great Hair Instawin is the first campaign I worked on end-to-end—from pitch, storyboard creation, pre-prod, casting, shoot, post-prod, ASC approval, and airing—as a management trainee in advertising.
The campaign features Unilever Hair's raffle contest wherein participants get to win instant prizes by opening specially marked packs of hair products. Brands included in the campaign are Sunsilk, Dove, Clear, and Vaseline.
I also coordinate, strategize, and sometimes edit for profiling assignments and documentaries.
Narrative facilitation and shoot supervision for a profiling video on the work of mapping communities in OSM-Philippines.
Produced by Amazon Web Services and M2Comms.
Who We Are, What We Do
Script writing, talent selection, and shoot supervision for a brand video detailing the company's service offerings for clients and corporate culture.
Produced by Black Mammoth PV.
ACTING & HOSTING
Height: 5'3.7" (162 cm)
Eye color: Dark brown
Hair color (current): Black
Shoes: US 6
Dress: US 2-6
BWH (inches): 36-26-36